jomon

Sharon Kinsella / Cuties in Japan
the crucial ingredients of a fancy good are that it is small, pastel, round, soft, lovable, not traditional japanese style but a foreigh - in particluar european or american - style, dreamy, frilly and fluffy
the essential anatomy of a cute cartoon character consists in its being small, soft, infantile, mammalian, round, without bodily appendages [eg arms], bodily orifices [eg mouths], non-sexual, mute, insecure, helpless or bewildered.

http://www2.kokugakuin.ac.jp/kokogaku/english.html
https://www.meiji.ac.jp/cip/english/institute/museum.html