Monday, 3 December 2012


Stuart Ewen presents Mind Games & Activism: Marketing, Persuasion, and the Myth of the Hardwired Public

Gustave Le Bon /// Pavlov // John Broadus Watson - Little Albert ////


arguments against the use of parataxis:

It is not, then, the facts in themselves that strike the popular imagination, but the way in which they take place and are brought under notice. It is necessary that by their condensation, if I may thus express myself, they should produce a startling image which fills and besets the mind. To know the art of impressing the imagination of crowds is to know at the same time the art of governing them.  

Gustave Le Bon. "The Ideas, Reasoning Power, and Imagination of Crowds".  

this week we'll show you the face of evil like you've never seen it before

because whatever you think  of any of these people, they don't in fact share the same historical space, they don't share the same historical circumstances and what you have is in this ad for the History Channel is  the collapsing of things which have nothing to do with each other  in order to create a meaning. This is completely illogical but it is very powerful.  

  A policy framework is a logical structure that is established to organize policy documentation into groupings and categories that make it easier for employees to find and understand the contents of various policy documents. Policy frameworks can also be used to help in the planning and development of the policies for an organization.


Definition of conduction


[mass noun]
  • the process by which heat or electricity is directly transmitted through the material of a substance when there is a difference of temperature or of electrical potential between adjoining regions, without movement of the material.
  • the process by which sound waves travel through a medium.
  • the transmission of impulses along nerves.
  • the conveying of fluid through a channel.


mid 16th century (in the senses 'provision for safe passage' and 'leadership'): from Latin conductio(n-), from the verb conducere (see conduct)


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