Wednesday, 9 November 2011

La Peregrina

An attractive girl admiring a string of costly pearls just presented to her would in no few cases make the one seeing her in an advertisement exclaim: “I wish that I, too, might have a set of these pearls and so enhance my personal appearance.”  Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture /// Stuart Ewen 1976

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