In the early 1970s there was an advertisement shown in Paris movie theaters that promoted a well-known brand of French stockings, 'Dim' stockings. It showed a group of young women dancing together. Anyone who ever watched even a few of its images, however distractedly, would have a hard time forgetting the special impression of synchrony and dissonance, of confusion and singularity, of communication and estrangement that emanated from the bodies of the smiling dancers. This impression relied on a trick: Each dancer was filmed separately and later the single pieces were brought together over a single sound track. But that facile trick, that calculated asymmetry of the movement of long legs sheathed in the same inexpensive commodity, that slight disjunction between the gestures, wafted over the audience a promise of happiness unequivocally related to the human body.
Agamben, The Coming Community