kenning

A kenning is a much-compressed form of metaphor, originally used in Anglo-Saxon and Norse poetry. In a kenning, an object is described in a two-word phrase, such as 'whale-road' for 'sea'.

metalepsis

Metalepsis (from Greek μετάληψις) is a figure of speech in which a word or a phrase from figurative speech is used in a new context.

In narratology (and specifically in the theories of Gerard Genette), a paradoxical transgression of the boundaries between narrative levels or logically distinct worlds is also called metalepsis.

“deliberate transgression of the threshold of embedding”  resulting in “intrusions [that] disturb, to say the least, the distinction between levels.” It produces an effect of “humor” or of “the fantastic” or “some mixture of the two […], unless it functions as a figure of the creative imagination […]” (Genette [1983] 1988: 88). Genette (2004) also argues that not only is metalepsis a violation of the separation between syntactically defined levels, but also a deviant referential operation, a violation of semantic thresholds of representation that involves the beholder in an ontological transgression of universes and points toward a theory of fiction

exxonerate

Stuart Ewen presents Mind Games & Activism: Marketing, Persuasion, and the Myth of the Hardwired Public

Gustave Le Bon /// Pavlov // John Broadus Watson - Little Albert ////

 

arguments against the use of parataxis:

It is not, then, the facts in themselves that strike the popular imagination, but the way in which they take place and are brought under notice. It is necessary that by their condensation, if I may thus express myself, they should produce a startling image which fills and besets the mind. To know the art of impressing the imagination of crowds is to know at the same time the art of governing them.  

Gustave Le Bon. "The Ideas, Reasoning Power, and Imagination of Crowds".  

this week we'll show you the face of evil like you've never seen it before

because whatever you think  of any of these people, they don't in fact share the same historical space, they don't share the same historical circumstances and what you have is in this ad for the History Channel is  the collapsing of things which have nothing to do with each other  in order to create a meaning. This is completely illogical but it is very powerful.  

  A policy framework is a logical structure that is established to organize policy documentation into groupings and categories that make it easier for employees to find and understand the contents of various policy documents. Policy frameworks can also be used to help in the planning and development of the policies for an organization.

 

Definition of conduction

noun

[mass noun]

• the process by which heat or electricity is directly transmitted through the material of a substance when there is a difference of temperature or of electrical potential between adjoining regions, without movement of the material.
• the process by which sound waves travel through a medium.
• the transmission of impulses along nerves.
• the conveying of fluid through a channel.

Origin:

mid 16th century (in the senses 'provision for safe passage' and 'leadership'): from Latin conductio(n-), from the verb conducere (see conduct)

 

Dr. Syntax

http://books.google.co.uk/books?id=v48VAAAAYAAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

illapsus

Il*lapse"\, n. [L. illapsus. See Illapse, v. i.]
A gliding in; an immisson or entrance of one thing into another;
also, a sudden descent or attack. --Akenside.

I call insinuation — the illapsus, according to medieval philosophy — a strategy consisting in following the twists and turns of thought, the wandering words that win me over while at the same time constituting the vague terrain where their reception will establish itself. By playing on the relationship of the sign to what it refers to, by using clichés against themselves, like in caricatures, by letting the reader come closer, insinuation makes possible an encounter, an intimate presence, between the subject of the pronouncement and those who re- late to the pronouncement itself. “There are passwords hidden under slogans,” write Deleuze and Guattari, “words that are pronounced as if in passing, components of a passage; whereas slogans mark points of stoppage, stratified and organized compositions.” Insinuation is the haze of theory and suits a discourse whose objective is to permit struggles against the worship of transparency, attached at its very roots to the cybernetic hypothesis.

Tiqqun/ Cybernetic Hypothesis /58

weißer Schimmel

A white horse is called a Schimmel in German, and hence a "white white-horse" is a redundancy.(There is no other Schimmel but a white one).

..................................................................................................
How is it to be done? The question is how. Not what
a being, a gesture, a thing is, but how it is what it is,
How its predicates relate to it.
And it to them.
Let it be. Leave the gap between the subject and its
predicates. The abyss of presence.
A man is not 'a man'. 'White horse' is not 'horse'.

How it is to be done? Tiqqun p19

strophe

c.1600, from Gk. strophe "stanza," originally "a turning," in reference to the section of an ode sung by the chorus while turning in one direction, from strephein "to turn," from PIE *strebh- "to wind, turn" (cf. Gk. strophaligs "whirl, whirlwind," streblos "twisted").

prosopography

The word is drawn from the figure prosopoeia in classical rhetoric, introduced by Quintilian, in which an absent or imagined person is figured forth—the "face created" as the Greek suggests—in words, as if present.

Central to prosopography are the concepts of individuals and groups - or networks.

The "principles which make it a distinct form of historical science" are: "that every piece of historical data should, as far as possible, be related to an identifiable historical person, that multiple identities should not be confused, single identities should not be multiplied and collective identities should always be defined in terms of connections between individuals".
[Magdalino]

Of Parts and Wholes

Self-similarity and Synecdoche in Science, Culture and Literature

castle in the chair

Allotopes, allosemes

How to make a synthetic diamond... graphite, olive oil and a microwave

figures of speech, flowers of rhetoric, giant slayers

turns of phrase, schemes, tropes, ornaments, colors, flowers about henry Titus Manlius Torquatus/ Goltzius / 1586 Donatello/ David / 1440